Sunday, July 17, 2011

Persuade

Are you trying to persuade someone to agree with you? Emotional appeals aren't working very well, are they? Today it's time for a different tactic. Use the power of logic, instead of trying to tug at heartstrings. Reason with facts and figures instead of with amusing anecdotes. Empathy is not easy for everyone. Right now, hard facts have the power to change minds.

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